NEWS & INSIGHTS

One Size Does Not Fit All: The Pros And Cons Of Large And Small PR Agencies

This article appeared previously in Forbes. Click here to see the article. They say size doesn’t matter, but that maxim doesn’t really apply in the PR agency world. While every organization has its particular upside, much of a public relations firm’s character is determined by the size of its staff. There are marked differences in culture, expertise, approach and a host of other criteria between big and small agencies, which can materially impact employee and client experiences alike. I’ve spent the bulk of my career at a small, specialized PR firm, but I got started at one that was considerably larger and part of a massive conglomerate. I’ve also had the opportunity to collaborate with firm

Global Communication Partners 2018 AGM

This year’s annual meeting of partners took place from March 21 – 22 in the glamourous city of Dubai, hosted by our leading Middle Eastern PR firm, Borouj Consulting. Arriving by air, land and sea, from all corners of the globe, the annual gathering brought together 16 leading, independent public relations consultancies to share experiences, debate ideas and learn from each other’s successes. The agenda included talks from leading financial experts and startups giving members a first-hand look into the financial scene in Dubai, as well as an introduction to our newest member Klareco who hails from Singapore and covers much of South East Asia from this regional hub. But the hottest topic by f

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