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NEWS & INSIGHTS

December 5, 2018

Organisations with the best reputation outperform rivals in a myriad of tangible ways, from recruiting higher quality staff, to succeeding with smaller marketing budgets, to exerting greater influence over Governments.

In the long term of course, reputation can only be based on reality and behaviour. The only way to be seen as a great company is to be a gr...

Last Wednesday saw the shock results of the Malaysian elections with a historic election victory for Dr. Mahathir Mohamad, who at 92 is set to become the world's oldest elected leader. Former Malaysian Prime Minister Najib Razak, suffered a stunning election defeat to his former mentor, who came out of retirement to form a new coalition the Pakatan Harapa...

The issue of users’ private records being passed to third parties is not limited to the social media platform; it’s fundamental to the nature of how we currently see the Web

Yesterday’s news that Facebook had effectively handed over data from 87 million subscribers to a third party (GSR)1which subsequently sold to Cambridge Analytica, and not the 30 millio...

April 18, 2018

The demands on effective and differentiating communication are changing for it to have an impact in this age of fast-paced changes taking place in today’s society and media landscape. Established standard approaches no longer fit the bill. The increasing complexity of our brave new communications world has made it much more difficult to grab people’s atte...

April 18, 2018

neuroscience secrets for persuasive communications

According to a quick Google search, ‘persuasion’ is a form of social influence and often refers to an active attempt to change a person’s attitudes, beliefs, or behaviours.

As a Director of a strategic communications consultancy, Lansons, it’s my job to help organisations to persuade: persuade consumers to...

This article appeared previously in Forbes. Click here to see the article.

They say size doesn’t matter, but that maxim doesn’t really apply in the PR agency world. While every organization has its particular upside, much of a public relations firm’s character is determined by the size of its staff. There are marked differences in culture, expertise, appro...

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