The issue of users’ private records being passed to third parties is not limited to the social media platform; it’s fundamental to the nature of how we currently see the Web

Yesterday’s news that Facebook had effectively handed over data from 87 million subscribers to a third party (GSR)1which subsequently sold to Cambridge Analytica, and not the 30 millio...

April 18, 2018

The demands on effective and differentiating communication are changing for it to have an impact in this age of fast-paced changes taking place in today’s society and media landscape. Established standard approaches no longer fit the bill. The increasing complexity of our brave new communications world has made it much more difficult to grab people’s atte...

April 18, 2018

neuroscience secrets for persuasive communications

According to a quick Google search, ‘persuasion’ is a form of social influence and often refers to an active attempt to change a person’s attitudes, beliefs, or behaviours.

As a Director of a strategic communications consultancy, Lansons, it’s my job to help organisations to persuade: persuade consumers to...

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