Leading Swiss communications company, Farner Consulting, has appointed critically acclaimed Philipp Skrabal as Chief Creative Officer. Mr Skrabal was previously head of creative and co-owner of Wirz Werbung, executive creative director at Advico Young & Rubicam / Y & R Group and creative director at Publicis, he is a member of the committee of Switzerland's Art Directors Club. Recently honored with four Effies silver and gold in cross-media award, and is one of the country's most acclaimed advertisers. From August Mr. Skrabal will lead the creative department, offering the company his extensive market experience, so that it can better address the new challenges and the fierce competition in the market. “Image, motion and visual impact are ever more important aspects of communication. Farner’s multidisciplinary approach treats all three elements as a whole, even today. Mr. Skrabal helps us to further enhance the superior quality of our creative output.” said Farner Consulting’s CEO and Managing Partner Roman Geiser on Mr. Skrabal’s appointment. “What I want to do is to help make creativity an even greater effectiveness multiplier”, commented Mr. Skrabal on his new role.