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  • Laura Petrik

Interel Adds Esteemed Communications Executive to Leadership Roster


Florence Muls to take up the Helm for Interel in Belgium

BRUSSELS (February 26, 2019) – Florence Muls will join Interel Belgium next May as Managing Director. She will succeed Baudouin Velge, who will entrust her with the day-to-day management of the practice, while he continues to serve customers.

Muls is currently Head of Corporate Communication at Brussels Airport Company where she has been active since 2013. Prior to that, she was External Communication Manager of Base Company and Head of Press & Public Relations at Winterthur. Muls holds a degree in Communication and Journalism from the Université Libre de Bruxelles and has solid experience in managing corporate communication strategies. In addition to her rich professional reputation, she also brings to Interel strong expertise in crisis communications, a field in which her talents can be fully expressed given Interel Belgium's commitment and proven excellence in this field.

Commenting on the appointment, Interel CEO, Fredrik Lofthagen, said, “I am delighted to welcome Florence Muls to the team. She is a first rate communication practitioner with the gravitas, experience, and leadership skills that you need to succeed in the market today. Since I took on the role of CEO in 2006, our focus has been to grow Interel internationally, building out our EU Affairs practice while adding offices in Berlin, London, Delhi, Beijing, and, more recently, a team of 100 consultants in Washington, D.C. By adding Florence and re-vamping our Belgian practice we have now brought our business full circle, getting back to our roots and investing to ensure that we grow and sustain our position as a leader on the Belgian market, offering the highest quality service to our clients.”

“I am very happy to join Interel, one of the most respected companies in the field of communications and public affairs in Belgium,” says Muls. “Today, organizations are increasingly looking for strong support in public affairs and strategic communications. Interel offers a wide range of complementary solutions which are perfectly adapted to recent developments and market needs. I was particularly impressed by the company, its international positioning, its vision, and its dynamism. I am delighted to join Interel Belgium’s highly experienced team and, building on my experience, to contribute to strengthening its attractiveness towards its clients.”

“After more than ten years at the head of Interel Belgium, I am very happy that Florence has agreed to succeed me,” says Baudouin Velge. “She is a highly respected communications professional, and I am convinced that her vast experience will further strengthen Interel’s ability to offer its clients a range of services in the field of communications and public affairs in Belgium. I will give her my full support, so that the transition goes smoothly. I am also delighted to be able to continue to focus on supporting our many clients.”

The appointment of Florence Muls as head of Interel Belgium fully aligns with and bolsters Interel’s positioning as the only consultancy in Belgium that offers, besides reputation management, crisis communication and public affairs, the whole spectrum of online and offline PR consultancy, including brand communication.


About Interel

Interel is the largest independent public affairs and association management consultancy in the world. Globally integrated, we have seven offices in Brussels, Washington, D.C., London, Paris, Berlin, Beijing, and New Delhi, as well as a worldwide network of affiliate firms covering more than 70 markets managed by the Interel Global Partnership. Our team of experts is dedicated to advancing our clients’ interests wherever and whenever they need help in the world.

About Interel Belgium

Interel Belgium is the leading full-service strategic communications, brand communication and public affairs consultancy in the Belgian market. Founded in 1983, Interel Belgium advises a large number of clients, from small family companies to multinationals with European headquarters in Belgium. Interel Belgium supports its clients’ strategic positioning towards their various stakeholders and the media in order to protect their reputation. Interel Belgium also has strong expertise in crisis communication.

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