Farner, GCP partner agency in Switzerland, announced a new strategic initiative to take over a majority share of the technology agency DU DA GROUP and launched a new data and communication technology offering.
The services unite the areas of communication, technology and smart data management more closely and effectively than ever: the result is a new “Data & Commtech” package from a single source. Consulting and implementation now also include smart infrastructures and the efficient processes behind them.
Interactive digital ads, scalable marketing automation and intuitive content infrastructures: new technologies of this nature enable brands and companies to communicate better with their target groups – more efficiently, more personally and therefore more relevantly. Many organizations, however, are not yet able to benefit from these possibilities, as they still have a lot of catching-up to do with their communication systems, as well as their data and technology infrastructures. The new “Data & Commtech” service closes this gap.
Farner has acquired a majority stake in DU DA and welcomes its CEO Marc van Nuffel to the Farner team as Chief Technology Officer (CTO). DU DA will continue to operate independently on the market, but it is clearly identified as “DU DA – Data & Commtech by Farner” in the Farner portfolio.
This new initiative fits in with Farner's strategic development in recent years to provide clients with holistic advice on all aspects of communication and related disciplines.
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